One of the most effective methods of getting traffic to a
sales page is very well-known within Adsense circles (used
to send traffic to Adwords advertisers through the Adsense
program), but not as well known for traffic generation
directly to sales letters.
That method is the content site. There are literally
thousands of people making a living online by simply
creating content sites, placing Google Adsense code on
those content sites and collecting a check from Google
every month.
There are literally thousands of others who have sales
pages selling products and services who have never created
a content site and pay for their traffic through the
Google Adwords program. Much of that traffic is coming
from those who are creating the content sites and placing
Google Adsense code on their pages.
Isn't that interesting? If you have a sales page selling a
product or service; how much could you save by cutting
Google out of the loop? A lot! If you have been creating
content sites and depending on Google for a paycheck, how
much more could you earn if you sent that traffic to a
site selling an information product of your own? A lot!
There is even more money to be gained with this strategy
then you might first imagine. At first, you might be
tempted to think that the only money being left on the
table is the money going to Google for providing the
Adwords and Adsense programs. Nothing could be further
from the truth. If that was the only money involved, then
the percentages that Google keeps are very small... their
service is well worth that price.
But it's not! That money is only the start. Let's
consider the following facts to see that we can actually
earn a multiple of whatever you are currently earning from
your Adsense check or from your product site if you cut
Google out of the loop.
1. The Adsense algorithm isn't perfect. It often shows
ads that aren't very relevant. If you cut Google out of
the loop, you can make your content site to sales page
site traffic 100% relevant 100% of the time.
2. Adsense publishers often only get 0.5%-15% click through
rates on any Adsense ad due to a number of factors. The
method I will show you in this article will deliver 25% of
the hotest buyers from your content site to your traffic
site continually.
3. Adsense is currently a negative ranking factor on all
three major search engines (see RankingFactors.com for more
information on that). That means that by running Adsense
on your content sites, they are slowly losing search engine
traffic month after month. By removing the Adsense and
sending that traffic directly to a product site, you will
retain your search engine traffic.
4. Many have reported getting banned by the Google Adsense
program. You came to the Internet to make money because
you wanted more control and freedom over your life. By
getting a large percentage of your income from a single
company (Google), you are sabotaging your efforts. You are
at the mercy of Google just like you were/are at the mercy
of any employer.
5. If you are selling a product using Adwords traffic, you
also are at the mercy of Google and bidding wars. You must
continually improve your conversion ratio or the ongoing
bidding wars will eventually eat up your profit. Google
(or Overture or any other bid PPC system) is slowly
allowing your competitors to either receive more traffic
while you receive less... or causing you to pay them more
and more of your profit every month as you are forced to
raise your bids to continue to receive traffic. Wouldn't
you rather generate your own traffic and not be held
hostage to bidding wars?
So we are agreed that you want to cut Google out of the
loop whether you are a content site creator or the seller
of a product or service; right? How?
Well, first of all you will nead to learn the skills of
the other side. They aren't difficult whichever side of
the fence you are on. If you are a content site creator,
you can pick up InfoProdCreation.com and have your own
product 35 hours from now with 5 hours of work. If you
are a seller of a product or service, you already have
the skills to create content sites. Just write articles
instead of sales pages and give information instead of
trying to sell. Make it a multi-page site instead of a
single page sales letter.
And I'm about to give you the secret to traffic delivery
from a content site to a traffic site. It's very simple.
Create a home page with only the following elements:
1. A very short 2 paragraph, 3-5 sentence description of
your product or service (no selling here).
2. A large (size 8) link that says either "Enter Site"
or "Enter Here". This link leads to your product site.
3. Three smaller links (size 2) on a single line below
the above link that lead to the rest of your content site.
They can say "Widget Articles", "Widget Reviews",
"Widget Forum" or whatever types of content you have on
your content site... about widgets in this case.
You will find that about 50% of the traffic on a content
site eventually ends up at the home page. You will find
that about 50% of those that end up at the home page
will choose to click the "Enter Site" or "Enter Here" link.
You will find that those 25% of the content site visitors
(50% of 50%) will be fairly pre-qualified to read your
offer. In many, many split tests, this traffic has out-
performed Google Adwords traffic.
Have fun and please drop by my blog and let me know how
much more money you are making with this strategy. I
would love to hear from you.
You can check out the author's marketing blog here:
The Ramblings of http://www.JamesBrausch.com
James D. Brausch
