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Google optimization Tutorial
Google optimization takes skill and alot of patients.Learn how to gain top 10 rankings in google. Optimization for google offers the best ROI and targeted website hits. learn more about increasing your site rankings in Google and other major search engines what you are looking for is affordable website traffic.
Optimizing your web pages for google
Search engine optimization is the process of improving how Google (and other similar crawler-based search engines) rank your web pages in relation to others when displaying results. It is not likely you will get ranked at the top for ALL your keywords, but it is possible to get there for a number of important ones.
Google Optimization and site errors
The first step when optimizing for Google is to make certain there is nothing that prevents the Googlebot from indexing your site.
Use the no frames tag when optimizing your website
Frames: this can be a brick wall for an effective search engine optimization strategy - don't use frames unless it is critical to your presentation. If you already have a website designed with frames, implement the no-frames tag and a search engine friendly site map so that Google can read and follow the links throughout your site. If you are creating a new site, don’t use frames and save yourself the trouble.
Should Google optimization include flash design
Flash: I love flash sites, however, if your site is entirely done in Flash you should start re-writing it now. No search engine crawler (including Google) can read the text inside of Flash files. You can still have flash; just use it sparingly inside of your html page and make certain the important content is purely HTML.Site errors will affect your rankings.
Be careful using Robots.txt file, Avoid Site errors
Robots.txt File If you have directories on your web server that you DON'T want indexed by search engines then use the robots.txt file to keep them out. But... if you want everything to be indexed then don't use it at all. Poor coding can inadvertently tell the search engine spiders to stay out. By default, a spider will try to index your entire site in the absence of the robots.txt file or robots meta tag.
Your HTML Code Mistakes in your HTML code can cause spiders to skip pages or stop indexing your site... it takes only a little time to check your html code.
Dynamic Content: Most E-commerce sites (as well as other sites) make use of content that is stored in a database instead of an HTML page. The content is delivered on demand when a visitor clicks or makes a request. This makes indexing the site particularly troublesome for SOME crawler-based search engines. Google can crawl any page that a browser can read, but most of the other search engines have problems with "?" and "&" and other special characters. Don’t give up and rewrite your site, the solution is to implement a filter at the server level which will rewrite the URL's and make them search engine friendly.
Proper use of meta tags for google optimization
When someone searches for a particular topic, Google tries to display the most relevant results first. In order to determine which pages are most relevant Google relies on a ranking algorithm. The algorithm involves location and frequency of the keywords on your pages and off-the-page factors such as the quality and quantiy of incoming links to your website.
Location: Pay special attention to the first 25 words and the last paragraph, making certain your keyword always appears in these spots.
Frequency: This is commonly called keyword density and each search engine treats this a little different. Before you spend too much time dwelling on the numbers, the bottom line is that words with a higher frequency on your page will seem more relevant to the search engine. But, don't over do it. The newest Google update may penalize sites with a keyword frequency that is too high. You never want your pages to look artificially optimized... you want the content on your page to be interesting to your visitors.
Title Tag: The title tag has to contain your keyword and it should be between 4 and 12 words. There has been much written about the keyword density in the title; we have found that tightly focused titles perform best with Google and try to keep your important keyword at the beginning.
Meta Tags: The description and keyword tags do not really matter to Google. On the other hand; they are important to some other search engines so go ahead and optimize these. A good description tag contains your keyword and has between 12 and 24 words. No need to overdo it... just a good, concise description of the page.
Learn more about Meta Tags and how to write them.
Link Text: Whenever possible, use text links in your web pages and NOT images to link to other pages in your website. Googlebot cannot read images. When the Googlebot visits your site, it navigates your pages via text links - make certain your pages link to each other and use the primary keyword for each page as the text. Also, always use a site map that is linked from the home page.
Inbound Links: Get a link to your website from another website and Googlebot will find your site. Make certain the link is from a site that is already listed and ranked with Google. Getting ranked highly by Google involves getting many inbound links. If you use our link popularity tool, you'll see that Google displays a number of links to your site. Click the number and you will see a list of sites that link to you. If not all the sites that link to you are on the list; it is because Google lists links from web pages whose PageRank is 4 or higher. In order to increase your results in Google, you need links from sites whose main pages have a high Google Page Rank and whose link pages are similarly well ranked.
Submitting to Google
If you get links from other sites to yours; you'll don't have to submit your pages to Google but it doesn't hurt. Submit only the home page and then wait for the GoogleBot to visit you. No need to resubmit.
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